OUR VISION

OUR MISSION

OUR VALUES

OUR VISION


OUR MISSION
OUR VALUES

Approved by BOD on April 2026
STRATEGIC FOCUS AREAS
Customer
Best Network, Best Value, Best Service
Growth
Diversify revenue to deliver growth
Operations
Deliver cost and process efficiency
People
Best Talent, Best Practice
Reputation
Transform society and build stakeholder trust
STRATEGIC DIRECTIONS
- Strengthening synergies across the Group
- Ensuring accountability, transparency and integrity
- Building robust systems, structures and frameworks aligned to strategy
- Accelerating the growth of strong businesses
- Delivering valued-added services
- Strengthening stakeholder engagement
- Promoting Ethics and Compliance
- Ensuring to practice Max’s sustainable culture
- Enhancing capital efficiency



