As part of Max’s 2025 Sustainability Goals, Max Myanmar is focusing on Responsible Operation for environmental protection, Innovative Application for lifestyles and Socio-economic Contribution for society.

To ensure the group-wide spread of this culture, and to communicate the message to subsidiaries, there are three parts of reform process:

• Business structure
• Finance structure
• Corporate foundation

These structures align with the group’s medium to long-term targets and sustainability initiatives. To reform the business structure, Max Myanmar is building trust, worthiness and brand value as a unified group. It aims to raise community awareness and engagement while boosting cost-efficiency through productivity. It encourages confidence in technology through its integrated reporting system, which ensures transparency for shareholders. This is a group that prides itself on delivering innovations and services that advance general wellbeing.